To offer the mineral resources of our country notably boron mine to the benefit of humanity by evaluating them with the sustainability approach.
To be an company, adopting "Ouality, Sustainability, Innovation" priorities in all of its activities, respected in the world, strengthening the leading position in the industry.
Innovation: To transform new ideas into benefits in order to create the future and ensure sustainable growth.
Continuous Development: To ensure sustainability by continuously improving our activities.
Reliability: To fulfill our commitments in timely and complete manner.
Efficiency: To make processes independent of people, simple, measurable and controllable.
Social Responsibility: To invest in social issues voluntarily.
Sensitivity to Environment and People: To perform human and enviroment-friendly activities.
Team Works and Participation: To provide the voluntary support of all employees for both idea generation and implementation.
Customer Orientation: To adopt the approach suitable to customer expectation and touching cutomer.