MISSION, VISION, VALUES
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MISSION

With the understanding of innovation and sustainability, to generate value in the mineral resources its field of activity, particularly boron and rare earth elements, and strengthen its position in the sector.

VISION

To be the brand that leaves mark in the world of the future by producing high value added and environmentally friendly products through sustainable, efficient and innovative solutions.

CORE VALUES

Innovation: Transforming new ideas into benefits to design the future and ensure sustainable growth.


Sustainability: Adopting a forward-looking approach while meeting present needs.


Reliability: Fulfilling commitments on time and in full.


Efficiency: Making processes lean, measurable, controllable, and independent from individuals.


Expertise: Embracing to be the best in everything we do without compromising quality.


Responsibility: Conducting activities for a better world in line with stakeholder expectations and ensuring accountability.


Environmentally Friendly: Conducting activities that respect nature and the climate.


Human-Centered: Creating added value sensitive to people and together with people.

Updated At 2025-10-01 11:22:12